Seaborn – Presentation video
Seaborn - Presentation video
Produced: Spring 2021
Brief: In the event of Seaborn's 20th anniversary, Sølvrev was commissioned to create a video that strengthened Seaborn's internal brand building, evoked pride among employees and owners, and strengthened the bond between the Seaborn brand and its owner companies.
Solution: By focusing on telling the story of the company through those who started it all, we wanted to create a sense of being part of something greater than oneself, and highlight Seaborn as the independent, autonomous challenger to the large, established players. The aim of the video was to strengthen and celebrate Seaborn by telling the cooperative's story and what it has achieved. By focusing on the owners' stories, how Seaborn came about and developed, the great anecdotes and strong illustrative images from across the entire cooperative spanning locations and divisions, we wanted to contribute to increased unity, greater internal pride and a sense of ownership of the brand going forward. We produced a comprehensive brand-building video, as well as individual videos for each of the owner companies.
Result: The videos were warmly received by Seaborn and were shared online and internally as a celebration of their 20th anniversary. We received reports of both tears and goosebumps during screenings of the videos. In total we produced 8 shareholder videos in addition to the comprehensive anniversary film.
