Information video
An information video works well as an instruction guide or training resource — whether for a software application, a specific area of your business, or tips and tricks about a product.
A good information video strengthens your technical service and gives customers and employees the right information at the right time. This could be an installation instruction video for a product, digital courses and training videos, or important information made available to employees or customers, thereby reducing the burden on the company.
Tips and tricks videos can also be an effective sales tool for a product as well as useful, interesting and important supplementary information for those who have already made a purchase. Company or brand representatives are often used as authentic voices to give a personal touch and a sense of recognition. This allows customers and employees to experience a personal encounter with the brand, which in turn can increase interest and loyalty. Sølvrev has extensive experience in producing information videos and ensures the end result is in line with the brand, clear and understandable, and comes with recommendations on content, format and length.
statistics
76% of businesses say that video increases sales.
81% of consumers have purchased a product after watching a video of it.
83% of consumers say they would share a video with their friends if the content is entertaining.