Music video
A great music video is an important tool for building an engaging universe around the artist and creating a unique visual identity and personality.
A music video can both reinforce the artist's image and take the brand to a new level. With a great music video you can create an engaging visual universe around the artist that lets viewers get to know the artist's personality in a completely unique way, while also allowing creative expression through the video format. This is an essential tool for shaping the artist's brand and creating increased engagement and loyal fans.
A music video production also provides an excellent opportunity to create other associated promo content such as press photos, album covers, behind-the-scenes material or short tune-ins with the artist on set promoting a single release or similar. Sølvrev has the experience and expertise needed to create music videos that are iconic, engaging, professional and that give the artist both gravitas and that little extra that says something about who the artist is.
statistics
Since 2010, all but one of the most-viewed videos on YouTube have been music videos.
YouTube has over 2.7 billion active users worldwide, making it the world's largest video platform. Users watch over 1 billion hours of video on YouTube every day.
Music is among the most searched content on the platform – 20% of YouTube's top 100 searches are music-related.