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Sparebanken Norge | Brand film

Produced: Spring 2025

Assignment:

Earlier this spring, Sparebanken Vest and Sparebanken Sør merged to form Sparebanken Norge. In connection with this, they wanted a new film to launch the brand in a new guise. When a new brand enters the market, it is important that both the message and the visuals hit the mark. The idea that home exists on both sides of the front door – combined with the tagline "better together" – became the guiding star for the film. Home is more than the house or apartment you live in. It is also the local community you are part of. Our children should have the opportunity to play and be active. To be surrounded by beautiful nature. To enjoy a rich cultural offering. Simply to feel good where we live – on both sides of the front door. Sparebanken Norge is the bank that makes this possible. They do not just help with financing your home or renovating your bathroom – Sparebanken Norge also makes your home better by taking care of your neighbourhood.

Solution:

For our solution, we chose to tell the story as a collage of moments – as opposed to a classic narrative video – but filled with moments, people and expressions. A film that mirrors life as it actually feels: uneven, close and real. A cinematic expression that clearly positions Sparebanken Norge as a unique brand in the banking landscape, with a good dose of humour, charm and a twinkle in the eye. The camera language is present, open and curious – as if the viewer is holding it themselves. This approach gave us room to use visual techniques such as flash-match cuts, whip-pans and picture-in-picture. Not as decoration, but as visual tools that emphasise movement, connections and the duality at the heart of the film's concept. This was a project that demanded great effort from the foxes in both Oslo and Bergen. With efficient filming days at multiple locations across Norway, in a short space of time and with up to 100 extras, we are very proud of the result and everyone involved in the project.