Sølvrev and SEEN fly high with the Norwegian Air Ambulance Foundation

Together with SEEN, Sølvrev has produced a set of personalised films for the Norwegian Air Ambulance Foundation. The films aim to tell the story of the foundation's work and encourage more people to download the Hjelp 113 app, developed by SNL. The app is continuously being developed for the benefit of patients, and one of the purposes of the films is to attract more supporting members so that the Norwegian Air Ambulance Foundation can continue its necessary research and development.

• "The Hjelp 113 app has several important benefits. In addition to showing your coordinates, it brings all emergency numbers, out-of-hours medical services, the Poison Information Centre and mental health services together in one place, and shows the nearest registered defibrillator on the map. To raise awareness of the app, our approach was to join a training mission, where key values are explained along the way and viewers get to see what happens," says director Sigurd Fossen.

"Filming in a helicopter also had its challenges for directors more used to having grass underfoot. We spent a good while in the helicopter with all the challenges that brings – it is not very flexible when you have to strap both yourself and your equipment in, and we were a bit queasy by the end. But Cecilie was very focused and efficient, and you feel safe when you are working with this team who are used to responding to the most serious accidents and medical emergencies," the director concludes with a smile.

• Det ble en god stund i helikopter med de utfordringene det bringer med seg. Det er lite fleksibelt da man må stroppe fast både seg selv og utstyret, så vi var litt kvalme på slutten. Men Cecilie var veldig på og effektiv og man føler seg jo trygg når man er på jobb med denne gjengen som er vant til å rykke ut til de alvorligste ulykkene og sykdomstilfellene, avslutter regissøren blidt.

Strong track record with personalised videos

This is not the first time Sølvrev has contributed to the production of personalised videos. Following a collaboration with the Manchester United Supporter Club in Norway, which went brilliantly, they have since produced videos for WWF, Eplehuset, AF Gruppen and the Norwegian Football Federation.

• "We have a solid partnership with SEEN, who deliver top-class technological solutions. They deliver personalised videos that help you connect with your customers through specific interests, triggers and data – and it has been proven to work. As many as 80.1% of recipients watch their film, and 90.3% watch it all the way through. The videos deliver higher results across conversions, time spent with the brand and engagement. So it works," concludes adviser Terje Helgheim.