New film for Sparebanken Vest has engaged and moved thousands.

One in four girls who play football say that their main motivation is their own development. Only one in ten parents believe the same about their daughters, according to a research report by Siv Skard, professor at the Norwegian School of Economics (NHH).

The study has become the foundation for Sparebanken Vest's initiative Girls Want More, in which they have joined forces with SK Brann, Sogndal Football and Arna Bjørnar to give women's football on the west coast a real boost.

Never experienced a reception like it.

• "We want to give more clubs the opportunity to raise their offering and investment in women's football. The goal is not necessarily to develop more female professional footballers, but to ensure equal opportunities for women and men in sport," says Jan Erik Kjerpeseth, football dad and group CEO of Sparebanken Vest.
  

The initiative was launched at an event in Sparebanken Vest's premises on 22 August and has received widespread coverage in Norwegian media. Both TV2 and NRK have covered Girls Want More, and the video released in connection with the launch has engaged and moved thousands. Trigger is behind the initiative, while Sølvrev produced the film.Jenter vil mer, og videoen som ble sluppet i tilknytning til lanseringen har engasjert og rørt tusenvis.

The football quiz takes an unexpected turn.

In the film we meet five parents taking part in what they believe is a completely ordinary football quiz. But where they assume the answers to all the questions are Norwegian and international male footballers, it turns out the answer to every question is one and the same player – their own daughter.

Trigger's creative director Bjørnar Thorsen says the goal was to highlight that many girls who play football want more than the world gives them credit for. "There is a lot to be said about the fact that girls in age-group football are not taken seriously, but it has been a pleasure to work with such a well-documented challenge. Siv Skard and Sparebanken Vest have done a great job and given us a strong starting point. And it was of course exciting to sit there during filming and hope for wrong answers," says Thorsen.

Christer Dyngeland at Sølvrev says they were immediately fired up when Trigger first presented the concept and the script. "The insight behind the concept is both surprising and thoroughly worked through, and the script developed in light of it takes us on an emotionally engaging journey. We wanted to honour and build on this by creating a video that is full of warmth and closeness, while also holding the contrast between the professional and impressive footage of the girls on the pitch and the intimate relationship with their parents," says creative producer Christer Dyngeland.

Supporting local clubs.

Sparebanken Vest has for several years invested heavily in both elite and grassroots football on the west coast. Giske Eggen, head of corporate social responsibility at Sparebanken Vest, says the campaign Girls Want More aims to help more clubs invest in women's football and provide an offering that girls both want and deserve. Eggen forteller at man med kampanjen Jenter vil mer håper å bidra til at flere klubber satser på jentefotball og gir dem et tilbud jentene både ønsker og fortjener.

• "Sparebanken Vest wants to make life on the west coast a little better by addressing real social challenges. The fact that girls who play football do not get the same opportunities as boys is one such challenge. This is not about pointing a moral finger at coaches and parents who underestimate girls in football, but more an attempt to shine a light on the challenge and contribute to a solution," says Eggen.
  

As part of the initiative, Sparebanken Vest gives local clubs on the west coast the opportunity to raise their offering and investment in women's football within their own club, by providing support for training camps, coaching expertise and dedicated football days for girls. It is also possible to apply to become one of five clubs taken into a mentorship arrangement with SK Brann, Sogndal Football and Arna Bjørnar.