TheOtherBank

If there is one thing that has always set Sbanken apart from its competitors, it is transparency. The bank is committed to always being honest and fair – equal pricing for all, no loyalty programmes and no hidden costs. What you see is what you get. They are, quite simply, completely transparent. With the campaign "A slightly different bank", the advertising agency POL wanted to distil this philosophy to its purest form.

Direktøren på «utstilling».

The solution was to create a fully transparent office in the middle of Festplassen, allowing passers-by to see for themselves that Sbanken truly has nothing to hide. Everyone from the bank's director to customer service staff worked there throughout the week. Production company Sølvrev was brought on board to both film the stunt and build the installation.

• When we received this brief from POL, we immediately fell for the concept – it was crystal clear and perfectly on-brand. Given our extensive experience from music videos, we are well used to building complex film sets. POL also wanted to shape the office to resemble the bank's app icon, and although building curved forms in that way is challenging, it was something we prioritised during production, says director Sigurd Fossen.

• I am constantly surprised by the number of unique roles you find yourself in as a producer – but that is precisely what makes it exciting. Doing something you have never done before. Building the app icon as a transparent office in the limited time we had available was demanding, but it was something we were determined to achieve because we were committed to preserving the agency's vision. Through careful planning, we managed to produce a result that lived up to the original sketch, continues producer Christer Dyngeland.

Ble plukket opp av pressen.

The stunt, filmed over three days, attracted considerable attention on Festplassen. Several curious passers-by peered in at the director as he worked, and the more daring ones stepped inside for a chat. Bergensavisen fikk også med seg begivenheter og skrev følgende om stuntet;

«Med kullsvarte omgivelser blir det nesten litt science fiction over det opplyste glassburet. (…) Også Hanne Alver Krum innrømmer gjerne at det til tider har føltes rart «å sitte på utstilling» disse dagene. «Når vi nå har valgt å åpne en «filial» på Festplassen, er det fordi vi ønsker å vise at vi har ingenting å skjule, forklarer Hanne, leder for markedsavdelingen i Sbanken». Og med et totalt gjennomsiktig «banklokale» holder markedssjefen ord.»